Harpers Wine & Spirit Trade News

Mud House pushes outdoors lifestyles in new global campaign

Published: 11 August, 2020

Leading NZ wine brand Mud House has launched a new global campaign titled ‘Taste the Adventure’.

Côtes du Rhône targets 30-45 age group for new global campaign

Published: 25 April, 2019

The trade body for France’s Côtes du Rhône has unveiled plans to target consumers in their thirties and forties, with a new logo and marketing strapline that highlights the region’s quality, heritage and provenance.

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